The Lab is a Dunedin based professional laboratory service that services orthodontists and and dentists nationwide but also sells dentures locally direct to the public.
The Different researched the domain of the industry and the client and made a case to design a website to appeal to the market on the basis of quality, professionalism, technology and product integrity.
The solution is effectively two sites – one for the industry and one for the public. The sites share layout and brand elements but content is tailored to the different user-type needs.
The site is fully responsive for optimal mobile accessibility.