A logo and identity for new business making professionally made best-dental-fit, high-impact designer mouth guards.
The concept we adopted was to form an Acronym “nzm” out of the first letters of each of the words in the business name. The letters were then fashion to form a distinctive logo that incorporated the key brand promises of New Zealand Mouthguards.
A type face was created to look like high-impact protection of the polymer mouth guards. The letter shapes of the n and m are shaped to look like mouth guards from above and the shape of teeth from the front. The twin layers used to create the typeface creates a sense of dual layer protection for the inner negative space and the letters are fitted perfectly snug in the logo to reinforce both the optimum level of protection and the best-dental-fit brand promise.