We were commissioned by The Lab to overhaul its brand of over a decade.
As a business that provides orthodontic service and support to the dental profession, we identified brand values of attention to detail, technology, state-of-the-art and attentive service as critical to its success in gaining and maintaining creditability within the industry.
The resulting solution of our creative team is a logo that reinforces these brand promises and those of the business name. A technical colour upgrade, a modern type face and a playful yet also scientific device, at once suggestive of a space-age moon, a glass lab flask and a smiling face combine to meet all the necessary brand attributes.
The impact of the business has definitely been something for the client to smile about.