Justly – logo and brand positioning

Justly is a technology company that is reinventing the lawyer-client relationship by empowering the client to be, not just passively involved in but, in control of the legal solution. Justly’s business model is based on Xero’s shared ledger for accounting where the client is given the tools to do most of the work and the lawyer becomes a consultant focused on quality control and advising. So we developed Justly a brand that inspires confidence both for end-users and for the law firm channel partners. The desired brand attributes are professionalism, security, quality, modern technology and ultimately assurance.

Justly – online will app

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